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Building trust in a high-pressure UAE real estate market

What makes developers choose partners, not just vendors

Thursday, 7 May 2026  12:00 GST
A market-focused webinar for agencies, studios, PR & marketing teams aiming to become stronger partners in the UAE real estate sector
How companies build partner credibility in the UAE market
  • Why media visibility is getting harder in 2026
  • The shift from promotion to expertise in PR
  • Entering the season with a clear market narrative
Xenia Sofronova
Global PR Lead at Grechka Media, an international PR & communication agency
Kristina Matsak
Head of PR Projects at FRC PR Agency
Kseniia Kalugina
Head of Business Development (GCC)
Oak3D Visualisation Studio
From attention to assurance: how PR reduces risk for developers in the UAE
  • Partnership-led PR through the DAMAC x Chelsea FC case
  • PR as a tool for reducing key developer risks
  • Why trust-building should start before launch and tender
The real task of 3D visualisation in the UAE market
  • MVS Development case: when 3D becomes a market tool
  • 3D for sales, positioning, and market launch
  • The value of a market-ready 3D partner
How companies build partner credibility in the UAE market
  • Why media visibility is getting harder in 2026
  • The shift from promotion to expertise in PR
  • Entering the season with a clear market narrative
Xenia Sofronova
Global PR Lead at Grechka Media, an international PR & communication agency
Kristina Matsak
Head of PR Projects at FRC PR Agency
Kseniia Kalugina
Head of Business Development (GCC)
Oak3D Visualisation Studio
From attention to assurance: how PR reduces risk for developers in the UAE
  • Partnership-led PR through the DAMAC x Chelsea FC case
  • PR as a tool for reducing key developer risks
  • Why trust-building should start before launch and tender
The real task of 3D visualisation in the UAE market
  • MVS Development case: when 3D becomes a market tool
  • 3D for sales, positioning, and market launch
  • The value of a market-ready 3D partner
This webinar is for agencies, studios, PR & marketing teams that want to understand the UAE real estate market better and build relevant partnerships within it. It brings together PR, marketing, and 3D perspectives to help participants spot stronger collaboration opportunities around developer projects in the region
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