About CGI Visualisation & Why it Matters in Real Estate
If you work in real estate, you’ll know that high-quality images are a key component of a successful marketing campaign. Beautiful images entice real estate buyers and investors, leading to an increase in conversions and sales.     

CGI visualisation has revolutionised real estate marketing by allowing developers to advertise properties in photorealistic quality before they are constructed. 
What is CGI visualisation? 
CGI (Computer Generated Imagery) visualisation is the process of creating photorealistic visuals using 3D computer graphics. CGI software can also be used to bring motion into CGI images and create high-quality architectural animations.

How is CGI used in real estate marketing? 
Years ago, developers would use pen and paper and Powerpoint presentations to pitch projects to potential buyers and investors. This would often cause issues later in the project as the developer and buyer’s vision may not align. 

New technology like CGI images and 3D modelling was introduced to give buyers a more realistic visualisation of the project. CGI visualisation is also known as architectural visualisation, 3D visualisation, and property rendering.

CGI visualisation is used in property marketing to create lifelike illustrations of the exterior and interior spaces of buildings that have not been constructed. The images are brought to life by incorporating high-quality furniture and other detailing like people and decor.
The guide below will teach you all about CGI visualisation and why it’s the future of real estate marketing.

Why should real estate companies use CGI? 
People prefer visual information
Numerous studies have shown that images and videos are more effective in marketing than text. Take a look at these statistics: 
  • Human brains process images 60,000 times faster than they do text
  • Content with compelling images gets 94% more views than content without visuals
  • 80% of people remember what they see compared to 20% of what they read
  • 90% of the information processed by the brain is visual

Potential buyers and investors are more likely to engage with your marketing content if you incorporate high-quality images and other visual elements. 

CGI visualisation brings projects to life 
One of the biggest challenges that property developers face is displaying their vision to potential buyers and investors. As mentioned, traditional marketing methods can lead to misinterpretation which may result in lost investment opportunities and other issues. 

High-quality 3D visualisations will bring your project to life and display the property's completed potential both virtually and visually. This will help you captivate potential buyers/investors and sell your vision before it becomes a reality. 

3D visualisation enables virtual staging 
A 3D visualisation artist can transform an empty room into a beautifully designed space that is inviting and visually appealing. CGI visualisation is a cost-effective alternative to physical staging and many real estate agents believe that virtual staging is the most effective way to attract buyers.
Why staging is important 
Staging is a crucial component of real estate marketing because it allows a buyer to visualise the property as a future home, making the project more aspirational and attractive. 

Research by the Home Staging Association found that staging a property can increase the sale price by 8-10% and lead to a far quicker sale. The report also revealed that 100% of estate agents think that staging has an impact on most buyers’ opinion of a property.

CGI software can save time and money 
When a property developer uses CGI software to create virtual images, they don’t have to worry about completing physical staging or remodelling. This streamlines the visual marketing process and saves valuable time, money and effort. 

3D images can be customised for specific buyers 
Another benefit of CGI images is that they can be customised to suit a specific customer. For instance, a 3D visualisation artist can quickly adjust an image to a different interior style to suit a buyer’s preference better e.g. from a traditional to a contemporary design. 

Having this flexibility helps property developers display different possibilities of the same project and appeal to a larger, more diverse investor pool. 
CGI visualisation can be used to create virtual tours 
Real estate developers can use CGI visualisation to create virtual tours of properties before and after construction. 

Statistics on Realtor.com reveal that properties with virtual tours receive 87% more views than listings without tours. Another study found that users remain on sites with virtual tours five to 10 times longer than on sites without them.

Virtual tours give developers a competitive advantage 
Virtual tours are becoming more popular and developers should offer them if they want to remain competitive in the real estate market. 

CGI artists can produce interactive 360° virtual tours of properties that will give prospective buyers a walkthrough of the interior and exterior spaces. This will enable prospective buyers to envisage what the property will look like once constructed. 

Is CGI visualisation worth the cost? 
High-end CGI images are not cheap, but they are a fantastic investment that will bring your visions to life by producing photorealistic illustrations of your interior and exterior spaces. 

CGI visualisation will help you build brand awareness, attract new customers, and ultimately, increase sales and profits. The investment should pay for itself over time and lead to long-term cost savings for your business. 
Want to find out more about CGI visualisation?
At Oak3D, we’re on a mission to help real estate companies, property developers, and architectural studios bring their visions to life with high-end 3D visualisation.

Our close-knit team will take the time to get to know your brand and get you involved throughout the creative process. We are committed to delivering stunning architectural visualisation that will impress your clients and give you a competitive edge in your industry. 

Get in touch with our visualisation experts
Contact our experienced CGI artists if you would like to discuss a 3D visualisation project or have any questions. You can also check out our recent projects and find lots of useful information by visiting our website: https://oak3d.com/